Privacy policy

Effective date: June 30, 2026
Last updated: June 30, 2026

PlainWallpaper is operated by MU Group LLC, a Florida limited liability company (“PlainWallpaper,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, use our online store, purchase products from us, create an account, contact us, or otherwise interact with our services, website, products, features, tools, and related content (collectively, the “Services”).

PlainWallpaper sells wallpaper and related wallcovering products online. Our store is powered by Shopify, which provides the ecommerce platform and related technology that allow us to offer the Services to you.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understand how we collect, use, and disclose your personal information as described in this Privacy Policy. If there is a conflict between this Privacy Policy and our Terms of Service regarding the collection, use, processing, or disclosure of personal information, this Privacy Policy controls.

1. Personal Information We Collect

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or your household. Personal information does not include information that has been de-identified, aggregated, or anonymized so that it cannot reasonably identify you.

Depending on how you interact with the Services, we may collect the following categories of personal information:

Contact Information

This may include your name, billing address, shipping address, email address, phone number, and any other contact details you provide.

Order and Transaction Information

This may include products you view, add to cart, save, purchase, return, exchange, or cancel; order history; order number; shipping method; delivery information; transaction details; payment confirmation; discounts or promotions used; and customer service history.

Payment Information

Payments are processed through Shopify and/or third-party payment processors. We may receive limited payment-related information, such as payment method type, payment status, billing information, transaction confirmation, and fraud-prevention information. We do not store full credit card or debit card numbers on our own systems.

Account Information

If you create an account, we may collect information such as your account login details, saved addresses, order history, preferences, and account settings.

Communications With Us

This may include information you provide when you contact us by email, website form, chat, phone, social media, or other communication channels, including customer support requests, product questions, order issues, reviews, feedback, or other messages.

Device, Browser, and Usage Information

This may include your IP address, device type, browser type, operating system, referring URLs, pages viewed, products viewed, search activity, cart activity, interaction with emails or advertisements, dates and times of access, and other information about how you use and navigate the Services.

Marketing and Preference Information

This may include your email marketing preferences, SMS marketing preferences if you opt in, product interests, abandoned cart activity, coupon usage, and interactions with our advertising or promotional campaigns.

Information From Third Parties

We may receive information from Shopify, payment processors, shipping carriers, fulfillment providers, fraud-prevention providers, analytics providers, advertising platforms, social media platforms, email or SMS marketing providers, review platforms, and other service providers or business partners.

We do not intentionally collect sensitive personal information such as Social Security numbers, government ID numbers, precise geolocation data, biometric data, health information, or information revealing racial or ethnic origin, religious beliefs, sexual orientation, or similar sensitive characteristics.

2. How We Collect Personal Information

We may collect personal information from the following sources:

Directly From You

For example, when you place an order, create an account, subscribe to marketing emails or text messages, contact customer support, submit a form, leave a review, or otherwise provide information to us.

Automatically Through the Services

For example, through cookies, pixels, tags, server logs, analytics tools, and similar technologies when you visit or interact with our website, emails, advertisements, or online store.

From Shopify and Service Providers

For example, Shopify, payment processors, fraud-prevention tools, analytics providers, shipping carriers, fulfillment partners, email/SMS platforms, advertising platforms, and customer support tools may provide information needed to operate, secure, analyze, and improve the Services.

From Business and Marketing Partners

For example, advertising networks, social media platforms, affiliate partners, or marketing partners may provide information related to ad performance, attribution, customer interactions, or campaign activity.

3. How We Use Personal Information

We may use personal information for the following purposes:

To Provide and Improve the Services

We use personal information to operate our website and online store, process orders, process payments, confirm transactions, arrange shipping, provide tracking information, manage accounts, maintain carts and wishlists, respond to customer service requests, process returns or exchanges, provide product information, and improve the shopping experience.

To Fulfill Orders

We use personal information to process and fulfill purchases, communicate with manufacturers, suppliers, warehouses, fulfillment providers, shipping carriers, and other logistics partners, and deliver products to you.

To Communicate With You

We use personal information to respond to inquiries, provide customer support, send order confirmations, shipping updates, delivery notices, return or exchange communications, account notifications, policy updates, and other service-related messages.

For Marketing and Advertising

We may use personal information to send marketing emails, promotional offers, product updates, abandoned cart reminders, retargeting ads, and other promotional communications. We may also use personal information to measure the performance of our marketing campaigns and show relevant ads on our website or third-party platforms.

You can unsubscribe from promotional emails at any time by using the unsubscribe link in our emails. If you opt out of marketing emails, we may still send non-promotional communications related to your orders, account, customer service, policy updates, or legal notices.

For Analytics and Business Operations

We use personal information to understand how customers use our website, evaluate product performance, improve our website, optimize product pages, analyze traffic, detect technical issues, measure advertising performance, manage inventory, and improve our business operations.

For Security, Fraud Prevention, and Legal Compliance

We use personal information to help protect our website, customers, and business; detect, prevent, and investigate fraud, unauthorized transactions, abuse, security incidents, illegal activity, or violations of our terms and policies; comply with applicable laws; respond to legal requests; and protect our rights, property, and interests.

4. Cookies, Analytics, and Tracking Technologies

We and our service providers may use cookies, pixels, tags, scripts, local storage, server logs, analytics tools, session replay tools, and similar technologies to operate the Services, remember your preferences, keep items in your cart, analyze website traffic, understand how visitors interact with our website, measure marketing performance, personalize content, and deliver relevant advertising.

These technologies may collect information such as your IP address, device type, browser type, operating system, referring URLs, pages viewed, products viewed, search activity, cart activity, links clicked, mouse movements, scrolling activity, page interactions, session duration, dates and times of access, and interactions with our emails or advertisements.

We may use analytics and session recording tools to help us understand how visitors use our website, identify technical issues, improve navigation, evaluate product pages, improve checkout flow, and enhance the overall shopping experience. These tools may record or analyze how you interact with our website, such as clicks, taps, scrolling, page navigation, and other website usage activity. We do not intentionally use these tools to collect sensitive personal information, and we do not intentionally record full payment card numbers, passwords, or other highly sensitive information.

We may also use advertising pixels and similar technologies from third-party platforms to help us measure advertising performance, build audiences, retarget visitors, and show relevant ads on third-party websites or platforms.

You may be able to manage cookies through your browser settings or through cookie preference tools available on our website, if enabled. Blocking or disabling certain cookies may affect website functionality, including checkout, cart, account login, personalization, or other features.

5. How We Disclose Personal Information

We may disclose personal information to the following categories of third parties:

Shopify

Our store is powered by Shopify. Information you provide through the Services may be transmitted to Shopify and processed by Shopify to operate the ecommerce platform, checkout, payments, analytics, security, fraud prevention, customer accounts, and related services.

Payment Processors

We disclose payment-related information to payment processors and financial service providers to process payments, refunds, chargebacks, fraud checks, and related transactions.

Manufacturers, Suppliers, Warehouses, and Fulfillment Partners

We may disclose order and shipping information to manufacturers, suppliers, warehouses, fulfillment partners, and related vendors as needed to process, prepare, package, fulfill, and ship your order.

Shipping Carriers and Logistics Providers

We may disclose your name, shipping address, phone number, email address, order details, and delivery information to carriers and logistics providers to deliver products, provide tracking updates, resolve delivery issues, and process shipping claims.

Technology and Service Providers

We may disclose personal information to vendors that provide IT services, website hosting, cloud storage, customer support tools, analytics, fraud prevention, email and SMS services, review tools, marketing automation, advertising technology, and other business services.

Advertising and Marketing Partners

We may disclose certain information, such as identifiers, device information, usage information, commercial information, and website activity, to advertising and marketing partners to help us show relevant ads, measure ad performance, build audiences, and improve our marketing.

We do not sell your personal information for money. However, some disclosures to advertising and analytics partners may be considered a “sale,” “sharing,” or “targeted advertising” under certain U.S. state privacy laws.

Business Transfers

We may disclose personal information in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or other business transaction.

Legal and Safety Purposes

We may disclose personal information if required or permitted by law, legal process, court order, subpoena, government request, law enforcement request, or when we believe disclosure is necessary to protect our rights, customers, business, property, safety, or the rights and safety of others.

6. Relationship With Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide, support, secure, and improve the ecommerce platform and related services.

Information submitted through the Services may be shared with Shopify and other third parties that may be located outside your state, province, or country of residence. Shopify may also process information in connection with features such as checkout, payments, fraud prevention, analytics, customer accounts, Shop Pay, and other Shopify services.

Shopify may also use personal information collected from your interactions with our store and other merchants to provide certain enhanced features, analytics, personalization, security, fraud prevention, and advertising-related services, depending on our Shopify settings and the Shopify services enabled for our store.

To learn more about how Shopify processes personal information and how you may exercise privacy rights related to Shopify’s processing, please review Shopify’s Consumer Privacy Policy and Shopify’s Privacy Portal.

7. Sale, Sharing, and Targeted Advertising

We do not sell personal information for money.

However, depending on the privacy laws that apply to you, our use of advertising, analytics, retargeting, pixels, Shopify services, or marketing partners may be considered a “sale,” “sharing,” or processing for “targeted advertising.”

You may have the right to opt out of certain uses of your personal information for targeted advertising or cross-context behavioral advertising.

You can exercise this right by using the “Do Not Sell or Share My Personal Information” or privacy choices link available on our website: link

If you visit our website with a Global Privacy Control opt-out preference signal enabled, and applicable law requires us to recognize that signal, we will treat it as a request to opt out of sale or sharing for the browser or device that sends the signal. If we are able to associate the signal with your account, we may apply the opt-out to your account as well.

Other than Global Privacy Control, we do not currently respond to “Do Not Track” signals or similar browser-based signals that are not required by applicable law.

8. Third-Party Websites and Links

The Services may include links to third-party websites, platforms, apps, social media pages, payment options, or other online services that we do not own or control.

We are not responsible for the privacy, security, accuracy, or practices of third-party websites or services. If you access a third-party website or service, your information will be governed by that third party’s privacy policy and terms.

9. Children’s Privacy

The Services are intended for adults and are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13.

If you believe that a child has provided personal information to us, please contact us at info@plainwallpaper.com, and we will take reasonable steps to delete the information as required by applicable law.

We do not have actual knowledge that we sell or share personal information of individuals under 16 years of age.

10. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the internet and no method of electronic storage is completely secure. We cannot guarantee absolute security.

You are responsible for keeping your account login credentials confidential. We recommend that you do not share your password or account access information with anyone.

11. Retention of Personal Information

We retain personal information for as long as reasonably necessary to provide the Services, fulfill orders, maintain accounts, provide customer support, comply with legal, tax, accounting, and reporting obligations, resolve disputes, prevent fraud, enforce agreements, and protect our rights and business interests.

Retention periods vary depending on the type of information, the purpose for which it was collected, applicable legal requirements, and operational needs.

12. Your Privacy Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information, subject to legal limitations and exceptions:

Right to Access or Know

You may have the right to request that we disclose the personal information we have collected about you and how we have used, disclosed, sold, or shared it.

Right to Delete

You may have the right to request that we delete personal information we maintain about you, subject to certain exceptions.

Right to Correct

You may have the right to request that we correct inaccurate personal information we maintain about you.

Right to Portability

You may have the right to receive a copy of certain personal information in a portable format.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

You may have the right to opt out of the sale or sharing of personal information or the processing of personal information for targeted advertising.

Right to Limit Use of Sensitive Personal Information

Where applicable, you may have the right to limit certain uses of sensitive personal information. We do not intentionally collect sensitive personal information for purposes that would require a right to limit under applicable privacy laws.

Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

Managing Marketing Communications

You may opt out of promotional emails by clicking the unsubscribe link in our emails. Even if you opt out of marketing emails, we may still send you non-promotional messages related to your orders, account, customer service, legal notices, or other transactional matters.

13. How to Exercise Your Rights

You may exercise your privacy rights by contacting us at:

Email: info@plainwallpaper.com
Mail: PlainWallpaper / MU Group LLC, 1300 Stirling Rd, ste2a, Dania, FL 33004, United States

You may also use any privacy request form, privacy choices link, cookie preferences tool, or data sharing opt-out page available on our website, if applicable.

We may need to verify your identity before processing your request. Depending on the type of request, we may ask you to provide information such as your name, email address, order number, billing address, shipping address, or other information reasonably necessary to verify your request.

You may designate an authorized agent to submit a request on your behalf where permitted by applicable law. We may require proof that you authorized the agent to act on your behalf, and we may also require you to verify your identity directly with us.

We will respond to privacy requests within the time required by applicable law.

14. Appeals and Complaints

If we deny your privacy request and applicable law gives you the right to appeal, you may appeal our decision by contacting us at info@plainwallpaper.com and including “Privacy Appeal” in the subject line.

If you have concerns about how we handle personal information, please contact us first so we can try to resolve the issue. Depending on where you live, you may also have the right to lodge a complaint with a privacy regulator, attorney general, or data protection authority.

15. International Transfers

We are based in the United States. If you access the Services from outside the United States, your personal information may be transferred to, stored in, or processed in the United States and other countries where we, Shopify, or our service providers operate.

These countries may have data protection laws that are different from the laws of your country. Where required by applicable law, we rely on appropriate transfer mechanisms to protect personal information transferred internationally.

16. Additional Notice for European Economic Area, United Kingdom, and Swiss Visitors

If you are located in the European Economic Area, the United Kingdom, or Switzerland, we process personal information based on one or more legal bases, including:

• performance of a contract, such as processing and fulfilling your order;

• our legitimate interests, such as operating, securing, analyzing, and improving the Services;

• your consent, such as for certain marketing communications or cookies where required;

• compliance with legal obligations, such as tax, accounting, or legal recordkeeping requirements.

Depending on your location, you may have rights to access, correct, delete, restrict, or object to processing of your personal information, request data portability, withdraw consent, and lodge a complaint with your local data protection authority.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, Shopify settings, third-party services, or business operations.

When we update this Privacy Policy, we will revise the “Last updated” date above and post the updated version on our website. We may provide additional notice if required by applicable law.

18. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, please contact us at:

PlainWallpaper / MU Group LLC
1300 Stirling Rd, ste2a
Dania, FL 33004
United States

Email: info@plainwallpaper.com